Tell A Compelling Story


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The visualization of ideas is a powerful tool for telling an effective and compelling story. Then there’s this. Architects have long relied on animated renderings and computer models to provide clients with indications of what the built project just might be like. Along the way, great storytellers like those at OMA began building on these animations to communicate more depth and context, to make the paper architecture more real. In my opinion, this video by of Herzog & de Meuron’s residential tower nails it (check out the site for 56 Leonard, it’s also nicely done).

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One Response to “Tell A Compelling Story”

  1. Says:

    Yes this is a great video and I love the 56 Leonard website. They have also set up an interactive space nearby 56 Leonard to view renderings of the building and units.

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