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Seth Godin: Leadership is The New Marketing

A nice interview with Seth Godin on , a project that I have written about before. Seth does not disappoint with his perspective on a number of things, but perhaps most importantly his very simple three-part philosophy:

  1. Treat people with respect.
  2. Customers have more power than ever.
  3. Great ideas spread.

Seth goes on to say that when you put these three things together you realize that leadership is the new marketing and that leading and connecting people has replaced the traditional notion of marketing, that of product placement and messaging. He also points us to the reality that we are in the midst of an industrial revolution, of sorts, with a multitude of components that are focused on very effectively and efficiently connecting people to ideas. This has changed everything around us, and people who are succeeding in this revolution are seeing how this connection can be the foundation of new businesses. Game changing stuff. Again.

6 Responses to “Seth Godin: Leadership is The New Marketing”

  1. Says:

    [...] Vote Seth Godin: Leadership is The New Marketing [...]

  2. Says:

    I love the three part philosophy. It makes it so simple to communicate. Thanks for the video.

  3. Says:

    [...] Tribes: “Heretics are engaged, passionate and more powerful and happier than everyone else… Seth Godin: Leadership is The New Marketing – 12/26/2008 A nice interview with Seth Godin on LIfe in Perpetual Beta, a project [...]

  4. Says:

    Great video-the ideas are what motivates me to try harder…An interesting site-thanks John!

  5. Says:

    As always, great insight from one of the best.

    If this is your first exposure to Seth Godin, go read Tribes, his latest book. Or listen to it free here on

    Then go build something remarkable. Lead a tribe. Connect the disconnected.

  6. Says:

    I’ve watched this a few times and my most valuable takeaway from this video is Seth’s point about the fog of revolution. It’s difficult for most of us to realize we’re in the midst of massive change. Thus, living life as a fearless early adopter makes for a good strategy – even if you don’t quite know where you’re going.

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