Paul Rand: Simplicity Is Not The Goal

Paul Rand

I was reading about devoted modernist, design theorist, teacher and graphic designer and came across this choice quote:

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Learning more about Paul Rand brought me to the short film produced by for his posthumous induction into the One Club Hall of Fame this year. From the film, which is much of Rand’s work brought to life with a narration pieced together from his many, many interviews:

“Don’t try to be original. Just try to be good.”

Paul Rand (1914-1996)

2 Responses to “Paul Rand: Simplicity Is Not The Goal”

  1. Says:

    Check it out:

  2. John Schneider Says:

    Love that piece. Saw that a while back when it was circling the internets. Paul Rand has a terrific voice and I bet was a great lecturer when he was instructing.

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