Honda, (Em)Powered By Failure…

I have written about the Honda culture of innovation twice before in the last year. That’s because the history of innovation at this company, and how they have maintained a consistent focus on innovation for several decades, is a pretty incredible story that is totally worthy of investigation.

Also incredible, though, is Honda’s passion for failure. This would be something they share with another innovation icon, Burt Rutan, who also very clearly understands the relationship between innovation and failure. They are inextricably linked, and without failure there can be no innovation.

A favorite line from the video above:

“You can fail 100 times as long as you succeed once. We can only make fantastic advances in technology through many failures.”

Takeo Fukui, President and CEO Honda Motor Company, LTD.

Despite the video above being a gratuitous advertisement, of sorts, I appreciate how earnestly it addresses the role of failure in success at Honda, and the honesty in how these failures may be humiliating at the time but ultimately lead to determined success. There’s a couple complimentary videos which are also quite good at .

One Response to “Honda, (Em)Powered By Failure…”

  1. Says:

    There are plenty of smart people out there, but too few are willing to risk falling on their face in front of others. Fear and pride, not intelligence, are what keep most people and corporations from innovation. This is an amazing video. Thanks for bringing it to my attention.

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