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About The Author of schneiderism

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On schneiderism I write about what I am interested in, what I am reading or researching. This changes often, though there are consistent threads related to design, innovation, and technology. My sweet spot is the intersection of design, strategy, technology and marketing, and my focus is on managing and supporting design and innovation. I do this by deeply understanding the strategic goals for an organization and how design can effectively put into place the means, tools, methods and teams to achieve these goals as successful outcomes.

My background is diverse and multi-disciplinary, I would say that I am very much a creative generalist, and I have a successful history as both an entrepreneur and intrapreneur. I work to lead organizations through change to connect with their audiences and create value.

john f schneider (no spaces) at gmail dot com

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